Boost your lead generation program with higher conversion rates.
The prospect who signed up for the free iPod might be more interested in a good beat than your product.

Some companies take a shot-gun approach to giving their sales force prospects to follow up with. By getting as many names as possible, they figure the odds will work in their favor. Problem is, they'll spend a lot more time and money on every lead they do convert than if they had done a better job targeting interested prospects in the first place.

By using the right combination of interactive tactics, along with creative that motivates prospects to respond, your marketing department can generate the kind of leads your sales team is hoping for - prospects that are ready to be converted into customers.