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Read the latest articles written and contributed to by 90octane industry experts.
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October 31, 2008
SiteProNews
Writing Pay-Per-Click Ad Copy for B2C & B2B Audiences
By Gloria Dutton
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October 13, 2008
BtoB Magazine
Gates Corp. uses online show to capture leads virtually
By Mary E. Morrison
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August 15, 2008
Manufacturing.net
Using Keyword Strategy to Reach Influencers, Decision Makers & Buyers
By Jim Grinney
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August 1, 2008
Credit Union Magazine
Search Engine 'Oops-timization': Top 10 SEO Mistakes
By Jim Grinney
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July 7, 2008
SiteProNews
Navigating the Social Media Landscape
By Leslie Russell
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July 2, 2008
Credit Union Times
Ten Things You Must Know to Boost Web Site Visibility
By Jim Grinney
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May 16, 2008
iMedia Connection
Dig Online for Competitive Pay Dirt
By Lauren Klostermann
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May 12, 2008
iMedia Connection
The Right Keywords for Each Stage in the Buy Cycle
By Kayla Wagner
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April 29, 2008
BMA Marketing Mirror
Nurturing Warm Leads into the Sales Funnel
By Sam Eidson
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March 17, 2008
SiteProNews
Local Search as a Lead Generator
By Kayla Wagner
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March 1, 2008
Octane – The Entrepreneurs' Organization Magazine
Ten Tips for Achieving Website Visibility
By Jim Grinney
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December 21, 2007
ePhilanthropy Foundation
The Season for Generous Management of Pay-Per-Click Campaigns
By Rosemary Riley
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November 19, 2007
Credit Union Journal
Google Whoogle
By Kevin Jepson
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October 1, 2007
Advertising & Marketing Review
Social Marketing Has People Talking
By Kayla Wagner
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June 10, 2006
B2B: The Business to Business Marketer
Integration key to lead generation
By Kate Maddox
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June 6, 2006
Advertising & Marketing Review
Search Engine Marketing: What Does It Take to Get Found?
By Jim Grinney
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June 1, 2006
B2B: The Business to Business Marketer
Dos and Don'ts for using e-mail to generate leads
By Kate Maddox, interviewing Sam Eidson
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May 19, 2006
Denver Business Journal
Tread carefully as you tiptoe along cutting edge
By Sam Eidson
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July 11, 2005
B2B: The Business to Business Marketer
Now holding on line 1: Pay-Per-Call
By Jim Grinney
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June 29, 2005
B2B: The Business to Business Marketer
How often should you refresh your search engine marketing tactics?
By Jim Grinney
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April 20, 2005
B2B: The Business to Business Marketer
When do you emphasize organic search engine optimization? When do you emphasize pay-per-click advertising? What is the best mix?
By Jim Grinney
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April 6, 2005
B2B: The Business to Business Marketer
How do you measure and optimize the return on investment of pay-per-click efforts?
By Jim Grinney
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March 30, 2005
B2B: The Business to Business Marketer
When should you suspect pay-per-click fraud and what can you do about it?
By Jim Grinney
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March 3, 2005
Denver Business Journal
Search engines are driving more business
By Bob Mook, interviewing Jim Grinney
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February 23, 2005
B2B: The Business to Business Marketer
How do you measure and optimize the ROI of pay-per-click efforts?
By Jim Grinney
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February 14, 2005
B2B: The Business to Business Marketer
Search Savvy: How to target local audience
By Jim Grinney
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December 13, 2004
B2B: The Business to Business Marketer
A Giant's Shadow Falls Across the Search Landscape
By Jim Grinney
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November 11, 2004
BMA: Marcom Mirror
For a Read on Pay-Per-Click Effectiveness, Run the ROI (.pdf file)
By Jim Grinney
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October 1, 2004
Marketing News
Interactive Marketing Encourages Collaboration (.pdf file)
By Sam Eidson
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